Lovehoney has announced it will be showcasing its final Fifty Shades of Grey collection at this weekend’s ANME. Fifty Shades Freed – The Official Pleasure Collection [pictured] is described by the company as its most exciting collection yet, with products designed to reflect the growing intimacy and passion of the heroes of the blockbusting trilogy, Ana Steele and Christian Grey.
Fifty Shades Freed – The Cherished Collection is also being launched, but trade customers wishing to get hold of this will need to place their orders by the end of July as it is a limited edition and ‘once it’s gone, it’s gone’.
Fifty Shades Freed – The Official Pleasure Collection consists of 17 purple and rose gold products, including the Sweet Release Rechargeable Clitoral Suction Stimulator – Lovehoney’s first clitoral suction toy, which the firm describes as ‘whisper quiet’. Design elements include a heart-shaped tip for the Crazy for You Bullet Vibrator and a stainless steel rose gold love ring engraved with ‘I want you. Now.’ The My Body Blooms Remote Control Knicker Vibrator and the sensual petal-shaped Desire Blooms vibrator are predicted to be bestsellers.
Fifty Shades Freed – The Cherished Collection consists of 10 limited edition products in the same purple and rose gold colour scheme but featuring luxury leather and suede materials. These will be marketed as premium collector’s items.
ANME will be attended by Lovehoney’s international sales managers Jim Primrose and Kate Hodgson-Egan and sales manager Sabrina Earnshaw. Primrose said: “This ANME will be one of our busiest ever. It is clear to us that consumers have an insatiable appetite for the real thing and they will not settle for poor imitations. Lovehoney are the only company with the official licensed collection for Fifty Shades of Grey. No other company in the industry does more collaborative work with their customers than Lovehoney and with more retailers than ever contacting us to do staff, brand, and product training, the demand is greater than ever for Fifty Shades. A number of our customers are already in negotiations with their local cinemas and press to maximise the opportunity Fifty Shades represents to their business. We are here to help so come and talk to us at the show, you will not be disappointed, I promise! There is no other brand out there quite like Fifty Shades to attract new customers to your business and with the new Freed collection, we are catering for an even wider customer demographic, resulting in more sales for our distributors and their retailers alike.”
Kate Hodgson-Egan added: “The Fifty Shades Freed range is the result of years of research and market-leading product development to come up with the best range yet – we cannot wait to introduce customers established and new to this incredibly diverse and unique collection. The products are exciting and liberating and perfect for the adventurous among us. We cannot wait for our customers to see the new range at ANME.”
Sabrina Earnshaw said: “Fifty Shades Freed is the ‘best of the best’ – top of the range functionality, design, luxury silicone, and an unmatchable look and feel. There are no toys on the market at this level of engineering that are better-priced. It’s great to be able to meet up at ANME with all of our valued friends in the US face-to-face who have given us so much support.”
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Fifty Shades Freed – The Official Pleasure Collection consists of the following: All Sensation Nipple & Clitoral Chain; Awash with Sensation Wand Vibrator (EU,UK and US plugs); Come to Bed Rechargeable Slimline Rabbit Vibrator; Crazy For You Rechargeable Bullet Vibrator; Deep Inside Rechargeable Classic Wave Vibrator; Desire Blooms Rechargeable Clitoral Vibrator; Feel So Alive Rechargeable Vibrating Pleasure Plug; I Want You. Now. Steel Love Ring; I’ve Got You Rechargeable Remote Control Love Egg; It’s Divine Beaded Glass Wand; Lavish Attention Rechargeable Clitoral & G-Spot Vibrator; Lost in Each Other Rechargeable Rabbit Love Ring; My Body Blooms Rechargeable Remote Control Knicker Vibrator; So Exquisite Rechargeable G-Spot Vibrator; Sweet Release Rechargeable Clitoral Suction Stimulator; Want to Play? 10m Silk Rope; and Pleasure Overload 10 Days of Pleasure Gift Box.
The limited edition Fifty Shades Freed Cherished Collection includes: Feather Tickler, Leather & Suede Paddle; Leather Ankle Cuffs; Leather Ball Gag; Leather Blindfold; Leather Collar & Lead; Leather Wrist Cuffs; Riding Crop; Suede Flogger; and Suede Mini Flogger.