Lovehoney has reported that its trip to the recent Shanghai Adult Expo was a huge success for the company. Lovehoney’s booth showcased a number of its licensed collections for the first time in the Asian market, including the Fifty Shades Darker Official Pleasure Collection and Tokidoki X, with the latter’s Unicorn Wand proving a particular hit.
Representing the company were trade sales executive Ilona Laboviciute along with Johan from Lovehoney China, Lovehoney co-founder Neal Slateford, product and innovation director Bonny Hall, and quality and technical manager Paul Jaques.
Ilona said: “We had so many compliments from people who had heard of the success of Lovehoney and had awareness of our products. It was a great trip and we spoke to people from all over Asia: not only China but South Korea, Singapore, Malaysia, Japan and Hong Kong. We are really looking forward to growing the Lovehoney brand further in Asia as it is an exciting region to work in.”
Shanghai Adult Expo took place from 13th-16th April. For more information about any of Lovehoney’s brands email [email protected]
