Live well for less: LELO Hex now available at Sainsbury’s
Posted: November 7, 2018
LELO has announced that its Hex condom is now going to be available in Sainsbury’s, one of the UK’s largest supermarket chains. This is the first time Hex has been placed in a major retailer, and it follows on from last month’s surprise announcement that Rocks-Off products were now being stocked by the grocer.
LELO UK GM Rachael Nsofor commented: “We’re delighted to announce that LELO Hex will be stocked exclusively in Sainsbury’s, the second largest grocery retailer in the UK. Since launching two years ago LELO Hex has only been available in a small pool of specialist stores so to now have them available in a mainstream household name such as Sainsbury’s is a great privilege.”
LELO spent seven years developing Hex, which it describes as the biggest advance in condom technology for 70 years. The company says that the condom’s hexagonal structure offers a bespoke fit to enhance the sensitivity and intimacy of sex for both partners, and that it gently grips the wearer to fight slippage.