Lelo closed 2016 by scooping one of Europe’s most prestigious marketing awards, the Trophee de la Communication in glamorous Cannes. The global launch of Lelo’s Hex Condom was selected for recognition by an international panel of 170 industry experts and academics from a shortlist of over 800 campaigns, taking third place overall.
Lelo CMO Steve Thomson said: “Right up there with our historic Cannes Lions award, this nomination is a true testament to the hard work and bold marketing we implemented for the launch of Hex. Just to be nominated for such an award, one of the most prestigious in the world, is an incredible achievement.”
The company also celebrated a win in the PR and Marketing category of the Italian International Relational Strategies Grand Prix, for the partnership between the sound-activated SIRI 2 and leading Italian band Elio e le Storie Tese.