Lelo has launched its Luxe range into the Red Room at Ann Summers’ flagship Marble Arch store in London. The new Red Room features padded leather wall, leather saddles, whips, kinky lingerie and now the solid gold toys from Lelo’s Luxe range, including the Yva sensual massager, gentleman’s plug Earl (which comes with matching gold cufflinks), and the top of the range Inez vibrator, which retails at £10,000.
Ann Summers will be the first store in the UK to stock the whole Luxe range, which Lelo says is hugely popular with celebrities: Beyonce and Jayz are said to be proud owners of the Inez and the collection has also appeared on Gwyneth Paltrow’s lifestyle site Goop.
Lelo UK sales manager Ronja Moln said: “We are thrilled that the Ann Summers Marble Arch flagship store will be stocking our entire Luxe range! From the 24 karat gold plated Luna Beads to the world’s most exclusive massager, Inez, it clearly shows that you just can’t put a price on pleasure.”