Lelo has announced the launch of its Rewards scheme for in-store retail staff. The free to enter scheme is open to anyone working in brick-and-mortar stores that sell Lelo products. If gives sales people the opportunity to win highly desirable prizes based on how many Lelo products they sell.
The company says that unlike other promotion schemes, Lelo Rewards gives all participants a chance to claim prizes, with as few as 5-10 Lelo sales being enough to secure one of Lelo’s products free of charge. Lelo estimates more than 90% of those participating will qualify for a prize on one of the three promotion periods, with the top five sales people competing for Apple iPads, Samsung Galaxy smartphones, Nespresso coffee machines, or the grand prize of $1,000.
Lelo claims this is the industry’s most extensive promotion of its kind, which will maximise sales for the upcoming holiday shopping period. Sales teams are asked to register at www.lelo.com/rewards and use their Lelo Rewards account to log the unique serial number of every product they sell. Each Lelo product is assigned a points value based that will be tallied at the end of every promotion period. Questions can be sent to [email protected]
There are three promotion periods: November 18th – December 6th 2013; December 7th – January 6th 2014; and January 7th – February 15th 2014. Lelo will announce winners at the end of each period, contacting contestants with details of prizes depending on the points they have claimed.
Lelo USA director of sales and marketing Donna Faro said: “This marks Lelo’s first incentive promotion of this kind, and it’s exciting to see not only the effect this will have on holiday sales, but also to reward the hard-working sales teams who meet with customers on a day-to-day basis. We’re thrilled to be able to offer our products to people who work with Lelo daily but may yet to try one for themselves.”
