The July issue of ETO is available to read online now and in it you can find extensive coverage of June’s ETO Show and Awards Dinner. There are also reports from the launch of the Family Planning Association’s new online store and Ann Summers’ new Moregasm range, while ABS Holdings explains why a printed catalogue is so important in a digital age and B Swish updates us on its latest ranges. Plus, in a world first, we speak to a former Regimental Sergeant Major from the British Army who has created a brand new couples product which is unlike anything else on the market. Elsewhere, Emily Dubberley explains why ‘storytelling is the new marketing’ and how it can help your brand, Stuart Nugent discusses criticism, and our Mystery Shopper visits the historic city of Cambridge.
