Kevco moves into OVO-drive

Posted: October 1, 2014

Kevco Wholesale has announced that it is expanding its product portfolio to include the OVO range of sex toys. Kevco has up until now specialised in the distribution of leading lingerie brands, such as Baci, Seven ‘til Midnight, Fever, Rene Rofe, Pink Lipstick, Lapdance and Hustler, and it was voted Best Lingerie Distributor by ETO readers at the last three annual awards dinners.

The OVO range consists of rabbits, straight vibes, mini vibes, bullets, lay-ons, pleasure rings and love balls and Kevco believes that the brand has positioned itself as a unique option for retailers who want to offer value-priced items with a high level of design and engineering: “OVO’s in-store displays and marketing set it apart from virtually every other product line,” said Kevco’s Kevin Wooldridge.

The OVO brand was launched two years’ ago and it offers consumers one of the longest warranties in the industry – a very generous 15 years. Supporting the range, which is available in a selection of colours, is a chic POS display stand to showcase the brand in-store. Kevco says that these, along with testers, will be supplied free of charge with the purchase of the required number of units to fill the stand. Print materials and banners will also be available for retailers.

“We expect OVO to do very well for us and although it will only be a small percentage of our overall business at the start, we expect the percentage to grow as we get going,” said Wooldridge. “OVO has announced that its first rechargeable items are in production now. These are not simply rechargeable versions of the existing battery-operated products, but completely new designs, each fitting within OVO’s unique design and engineering standards.”

The OVO range is in stock at Kevco now – contact the company on 0871 811 1100 or email sales@kevco.co.uk for further information. Alternatively, see page 28 of the October issue of ETO magazine.

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