The July issue of ETO is available to read online now and in it you will discover the products, brands, distributors, retailers, and people, who were chosen by visitors of our site as the winners of the 2017 ETO Awards. Congratulations to all. Elsewhere in the issue Paul Smith explores the market for chastity devices, we reveal what went down at Lovestock, we visit retailer Christine le Duc, Violet Fenn explains how retailers can advise customers without alienating them, and Tabitha Rayne introduces us to her 30 days of orgasms challenge. You want more? Tracey Whitmore takes us behind the counter at Vibez Adult Boutique, our Mystery Shopper found an excuse to visit Soho, and the star of Readers Lives is ElectraStim’s Claire Blakeborough. The July issue of ETO can be read online now by clicking here (registration required).