Jimmyjane has announced that its Live Sexy line will be back in stock and ready to ship from its US warehouse from April 15th. Introduced in March, the Live Sexy collection of Intro vibrators was launched into the mid-tier price sector, allowing the brand to target a new consumer demographic.
The range premiered at January’s ANME show, and it was also presented at Expo Mark in March. Jimmyjane says its retail partners fully embraced the line – so much so that it was completely sold out before its official March 28th launch date. It consists of four Intro vibrators – battery operated versions of Jimmyjane designs. All four are waterproof, made with body-safe phthalate-free silicone, feature three speeds and three vibration patterns, and come with a one-year warranty.
“Not every consumer that walks into a store necessarily knows what sensation or shape they are looking for, or are they might not be ready to invest in a premium product for their first experience,” said Robert Rheaume, president of Jimmyjane. “We feel the Live Sexy gives these consumers an opportunity to enter the world of Jimmyjane, and experience the quality and design that has made the brand an industry leader.”
More information can be found at www.jimmyjane.com