Lovehoney has launched the Official Fifty Shades of Grey personal care collection in Ireland. The range, which includes lubricants, bath and massage oils and other pharmacy products inspired by the erotic books, is being distributed through Chem Marks, which supplies more than 500 retailers with cosmetics and skin care products from its base in Termonfeckin, Co Louth.
Lovehoney commercial director Ray Hayes said: “We are very excited to be launching the Sensual Care Collection in Ireland. With excitement building over the Fifty Shades film, interest in what is the biggest sex brand in the world has never been greater. Our aim is to roll out the range in pharmacies throughout Ireland and we are delighted to be working with Chem Marks. The books were a huge hit in Ireland and fans know they are getting high quality items from a range endorsed by E L James. We have already had a fantastic response from consumers in Ireland.”