INTRODUCING ETO

Since its launch in July 2003, ETO has become an essential tool and reference source for every company trading in the vibrant, but legally restricted, UK adult sector. ETO is a completely independent publication, which has no links or connections with any other adult business. It is published monthly and is available via subscription only to qualifying individuals or companies.


CIRCULATION

As of July 2007, ETO's mailed circulation was just over 4,500 requested and individually addressed copies. The majority are circulated within the UK, where it reaches every single adult- based store and online trader as well as both branch and head office level of the major adult chains and the head offices of other retailers with an interest in this market. In addition, ETO also goes to publishers, distributors, manufacturers and suppliers of services to the adult industry in the UK as well as key companies operating in Europe, America, Asia and Australia.


EDITORIAL

Covering all aspects of the adult market, ETO provides a monthly platform for news, views, reviews and analysis. It treats its readers with the same respect any trade-only title should, with particular emphasis on the retail environment.

In addition to a large number of news pages in each issue - with stories relevant to the lingerie and technology sectors having their own sections - ETO's regular features include profiles of the market's major players, in-depth examinations of product sectors, 'mystery shopper' reports, practical advice for retail on every aspect of business and pages of reviews which highlight the latest adult products.


INFLUENCE

ETO has changed the way the UK adult market does business. Prior to its publication, the industry was dominated by a small number of companies whose influence was such that newer entrants struggled to make headway. Now any company, regardless of size, can spread their message to the whole of the market through an advertisement or editorial feature within ETO.

Over the last four years ETO has proven itself to be a completely trustworthy reporter of the industry, neither displaying preferences nor singling out individuals for unwarranted criticism.

ETO has also changed the way the UK adult market perceives itself. By introducing the Adult Industry Awards Dinner in July 2005, it gave the industry a stage to recognise and reward excellence in every sector from retail through to manufacturing. The annual ETO awards are now considered the most prestigious in the industry.

At the same time as introducing the industry awards, ETO also launched the UK's very first trade-only exhibition. Still staged in July, alongside the awards dinner at the NEC, Birmingham, the ETO Show has gone on to become one of the industry's key events, attracting exhibitors and visitors from America, Europe and beyond, as well as every major player from the UK market.

Yes Mistress 2 (Dom Promotions)

The Works (Satan Knights)

Tunnel Vision 3 (Jules Jordan)

Trannie Towers 3 (Dom Promotions)

Tight Asian Man Holes (Third World Media)

Summer Camp Secrets (Viv Thomas)

Shorty iz Fuckin' Yo Mama (Black Market)

Shemale Mania Volume 10 (Third World Media)

Rice Rockets (Third World Media)

Real Wife Stories (Brazzers)