ABS Holdings has been encouraging its staff to participate in the Ice Bucket Challenge for cancer support charity Macmillan. Glenn Wilde, Kate Egan, Kerri Middleton [pictured], Symon Reeves, Pete Sage and Sam Hewson were first up: “We decided to do the Ice Bucket Challenge as it’s a great cause and something that has affected us all in one way or another,” said Kerri Middleton. “Plus there’s the fact that we could nominate others in the industry to endure the task!”
The ABS drenchings can be seen here.
Glenn Wilde subsequently challenged Mark from Saints and Sinners, Matthias from EAN and Raymond from Pipedreams; Kerri Middleton passed the baton to Flavie at Lovehoney, Lee at ETO and Nigel from Give Lube; Symon Reeves has challenged Tim from Bathmate, Alix Peake from Simply Pleasure and William from Doxy; Pete Sage invited Johnny from White Tiger, Rebecca from System Jo and Jamie from Harmony; Sam Hewson challenged Cara Sutra, Matt from Tease Games and Leigh from We-Vibe; while Kate Egan challenged Miguel from Fleshlight, Monique from Nexus and Chad Braverman from Doc Johnson.
ABS is now challenging the rest of the industry to perform their own Ice Bucket Challenge. Those who would rather avoid a dousing are encouraged to make a donation to the cause here.
ETO’s Lee Schofield has promised to perform his tomorrow – we’ll keep you posted.
