I.D. Lubricants add new product line

Posted: July 12, 2012

I.D Lubricants will be launching a new line of lubricants this weekend at the Adult Novelty Manufacture’s Expo (ANME) in Los Angeles.

The new product range comes with a specially designed slatwall and countertop POP display featuring lively graphics customer advice to aid purchase choice. There is also a supporting wholesale catalog with unique SKUs for easy ordering.

“I am thrilled to be presenting our exciting new line of high quality lubricants at ANME that are sure to be the hit of the show!” said Gregg Haskell, president of Westridge Labs. “The new line features fresh new packaging and will be supported with product specific marketing tools that will make it fly off the shelves in stores.”

The new line is an expansion of an already varied and successful product catalogue that includes Moments, Frutopia, Velvet, and many others.

For more information, visit idlube.com.

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