Hard times ahead with CalExotics’ new collection

Posted: July 1, 2016

CalExotics is out together a new collection, called Hard Vibes, which brings together the company’s most popular classic vibrators, broken down into four categories with a streamlined look. Four, all-new products have also been added to round out the collection.

Susan Colvin, founder and CEO of CalExotics, said: “With our expanded branding efforts we felt it was time to update some of our classic products, and the first step was with the Hard Vibes collection. You will see more of this from CalExotics as we continue to move forward.”

Hard Vibes offers four categories to ease in merchandising, selling and shopping. Mini vibes are described as a must-have for every woman, being discreet, fun and fantastic value. Slimline offers uninhibited power from sleek designs. Power+ is said to deliver superior performance and a size that allows for an exhilarating experience – accordingly, each Power+ is driven by C batteries. Finally Signature are said to be a step above the ordinary, providing an extraordinary experience from classic shapes. The all-new styles include the Mini Leopard Massager, the Mini Pearlessence G Vibe, the Signature Contoured G, and the Signature Metallic Shimmer G.

Jackie White, executive vice president of CalExotics, said that the range will have the biggest impact when it is merchandised as a whole: “The updated, more cohesive packaging looks great together. The categories also make it easy to find the right product quickly. Be sure to check out our visual merchandising plans for suggestions on how to set up your Hard Vibes wall.”

For more information, including images, demonstration videos, and product specifications, visit www.CalExotics.com

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