Scala has launched nine new display stands as part of an initiative to help the owners of adult shops. Scala notes that in the Reader’s Lives section of ETO last month the Mystery Shopper stated that some adult shops still need to improve the image of their stores to compete in the 21st century, and part of this is displaying products in the right way.
Scala’s Matt Gore said: “While this is undoubtedly a sensible suggestion, it does not take into consideration the costs associated with such a venture. While changing the way staff approach a customer can be a cost-free improvement, during tough economic conditions improving display can be too costly for many shops who have many other bills to consider before they move onto re-fitting their shops.”
Gore continued: “Our most recent effort to assist in this area will be the provision of free product stands covering all our major sex toy and drugstore labels. The stands are of an attractive slatwall design, featuring illuminated header boards, and are easily expandable – enabling shop managers to attach several together to totally revamp the overall appearance of their stores.”
The details of the deal Scala are offering were unveiled at the firm’s most recent International Trade Fair. The stands are provided to any customer who will spend £1,500 annually on products from the brand requested. Each stand must only be used for the display of products from the brand on the header board. If used inappropriately Scala reserves the right to cancel the loan of the stand and retrieve it.
Scala’s Clive Gore added: “We have a long history of supporting our adult shop customers and have been looking at various ways of improving displays for a number of years. This latest initiative is by far our most generous yet and proved exceptionally popular at our recent Trade Fair. Many of the UK shops that visited have already taken advantage of the offer and we look forward to adding many more before the stands ship in 2011.”
The labels currently covered by the offer include: ToyJoy, Stimul8, Evolved, California Exotics, Doc Johnson, Geisha, Roxana, Playhouse and Extase. For further details of this offer call Scala on 01675 430300.