It wasn’t just the box office that was dominated by Fifty Shades of Grey last month as research from digital advertising firm Pixability has revealed that Fifty Shades of Grey material had more than 329 million views on social media in the run up to Valentine’s Day.
The Official Fifty Shades of Grey movie trailers and advertisements garnered more than 113 million views on YouTube. Pixability’s chief technology officer Andrea Goeldi told Variety Magazine: “It’s the most successful launch from a trailer-view perspective in some time.”
Fifty Shades of Grey also enjoyed 3 million Facebook likes and 2.1 million Facebook shares. “The massive social media reach for Fifty Shades of Grey demonstrates that the brand is the perfect and easy way to instantly engage with consumers in store and online,” said Lovehoney co-founder Richard Longhurst. “Fifty Shades of Grey is simply in a different league when it comes to consumer brand recognition.”
Lovehoney, which owns the exclusive global rights to manufacture all Official Fifty Shades of Grey pleasure products, says it experienced spikes in sales after each trailer was released. “We sold over a million Fifty Shades of Grey items in 2014 and we can already see that 2015 will be even bigger – sales in advance of the movie release and in the days that followed have surpassed all expectations,” said Longhurst.