Home Industry News Fifty Shades stars on TV in the UK and US

Fifty Shades stars on TV in the UK and US

Lovehoney’s Kate Hodgson-Egan becomes US TV star

Lovehoney’s Fifty Shades collections enjoyed mainstream TV coverage in December, in the UK and in the US. The festive edition of UK chat show The Jonathan Show, which aired over Christmas, featured Hollywood stars Rob Lowe and Gillian Anderson opening the doors of Lovehoney’s Fifty Shades of Grey Official Pleasure Collection There’s Only Sensation calendar.

Not only did the guests open the windows but they admired the toys too, with Rob Lowe holding the calendar and sporting anal beads as an earring, whilst former X-Files star Gillian Anderson opened window 24 to reveal the Greedy Girl vibrator, and she claimed it was already on her Christmas list.

Lovehoney sales executive Laura Wood said: “We were thrilled to see Hollywood stars having fun with Lovehoney’s Fifty Shades of Grey 24 Days Countdown Calendar on such a well-known and popular Saturday night show. Fifty Shades introduced millions of women to the wonders of bondage — it seems that Gillian Anderson is another convert.”

Across the pond, Kate Hodgson-Egan, Lovehoney’s international sales manager, filmed a live segment on US home shopping network Evine. The show was themed around ‘The Sexiest you is…happy’ and Kate presented products from Lovehoney’s Fifty Shades of Grey Official Pleasure Collection.

Kate commented: “For a network such as Evine to be so open about featuring sex toys on a segment, shows how conversations about sex are becoming much less taboo. We were so happy to take part in this – the Fifty Shades of Grey range has done so much to open up the world of sexual happiness.”

The segment, which also features Julie Stewart of Sportsheets, can be seen at https://www.youtube.com/watch?v=SPqnXtl5Ots