Fifty Shades goes upmarket with new collection

Posted: October 15, 2014

Just in time for Christmas stockings, and well in advance of the much anticipated movie release, Lovehoney has announced the addition of six new luxury toys to its Official Fifty Shades of Grey Pleasure Collection. Designed to “bring a taste of Christian Grey’s luxury lifestyle to bedrooms everywhere”, the six new products include jiggle balls, a vibrating egg, a wand, a USB rechargeable vibe and the first Fifty Shades rabbit. They will be available from Lovehoney distributors mid-November.

Lovehoney co-founder Neal Slateford said: “We are very excited about this new line. We have worked closely with EL James to capture the sexual extravagance of Christian’s lavish lifestyle, and we can’t wait for these to hit the market in November. With the film release coming up early next year, Fifty Shades will be introduced to a whole new wave of consumers and the whole industry will benefit.”

The Fifty Shades of Grey movie is scheduled for a worldwide release on 13th February 2015 – yes, the day before Valentine’s Day – and is expected to create a new surge of interest in products associated with the best-selling trilogy.

The six new toys are: Deep Within, a USB rechargeable vibrator with three speeds and four patterns; the Wickedly Tempting luxury clitoral vibrator featuring six patterns; Relentless Vibrations, a remote control love egg; the Greedy Girl G-spot rechargeable rabbit; Holy Cow! Rechargeable Wand Vibrator; and the Beyond Aroused kegel balls set.

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