ETO Show countdown: Baci Lingerie

Posted: June 13, 2014

Current collections featured at the show will include Baci’s first ready-to-wear collection, Corsets by Baci, as well as the White Label and new Dreams sub-collection, Dreams Hosiery. Styles from Envy Menswear will also be on display. Upcoming Baci collections featured will include Fetish by Baci, Dreams Volume 3, After Dark hosiery, and White Label: Seduction.

The first sub-collection from Fetish by Baci will be available for retailers to order from their distributor by the end of June. Titled Playful Intentions, the 100 series features 12 SKUs in sizes S, M, L, and XL. Offering playful yet kink-inspired designs in supple black with silver hardware, the pieces are made with doubled fabric and action poly spandex, a high quality microfiber material. Many of the designs feature silver grommets with corset-style strings and straps, covering traditional fetish looks such as spanking pants and skirts. Bra tops also come with an open bust look, with similar grommets and straps. The collection includes four soft restraint accessories, such as a soft posture-style collar.

Helle Panzieri, Baci Lingerie director of global sales and operations, said: “This is my first trade show with Baci Lingerie, so one of my main goals is to meet with all of our international partners and discuss our plans for the future. I’m also looking forward to networking throughout the event in order to create increased awareness about this great brand and our aggressive release schedule for the rest of 2014.”

During the show, Baci will be sharing new gifts, promotions, and sales spiffs with its partners, who will pass the information on to retailers.

“Baci greatly values the international business opportunities and visibility ETO provides, as a trade show and a trade publication,” added Helle Panzieri. “It’s a place for our industry to come together, network, and meet the needs of a growing market.”

The ETO Show, which is free to attend, takes place in The Pavilion at the NEC (National Exhibition Centre) in the Midlands on Sunday June 22nd and Monday June 23rd. It will feature the largest gathering of trade suppliers ever seen at a UK event, with the industry’s leading names in distribution joined by specialist suppliers from around the world and even including major US brands – Pipedream Products and Topco – for the first time.

Retailers, online stores and party planners who have an interest in pleasure products, lingerie and sexual health lines will find suppliers for every major industry brand on display, along with a number of new entrants to the market. Further incentives to attend come from the number of brand new launches scheduled for the event and the fact that buyers who place forward orders at the ETO Show can enjoy significant discounts from many exhibitors. An added attraction for visitors is the Lingerie Catwalk, where exhibitors’ latest costume and lingerie designs are showcased three times a day.

A guide to exhibitors can be found in the June issue of ETO along with more details about the event or you can visit www.ETOShow.com

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