German retailer Erotic Gigant has embraced the new-look ToyJoy branding by devoting a five metre section of its store to the range. The colourful background graphics ensure the ToyJoy wall is impossible to miss and, to further emphasise the hero products of the brand, a row of adjacent podiums showcase individual items.
“We decided to make the wall when we were at the Scala Fair because it was a very nice eye catcher,” said Kai Thielen of Erotic Gigant.
Scala Playhouse declared itself delighted that Erotic Gigant and many more of its customers have welcomed the rebranding of ToyJoy, and the firm said it is happy to assist other retailers who would like to showcase the brand in-store. Simone van Oosten, from the Scala Playhouse marketing department, said: “We got the first reactions at the Scala Fair and they were very positive. People really like the colourful and approachable ‘every day’ design. So it’s even better to see that our customers integrate the new look and feel in their stores, introducing ToyJoy to even more people.”
For further information about ToyJoy slatwall artwork and other free POS imagery contact Scala Playhouse on 01675 430300 or visit www.scalaplayhouse.com