DP recruits new director of novelty sales

Posted: May 27, 2011

Digital Playground has appointed Frederic Walme as its new director of novelty sales. Walme has an MBA in Marketing and Entrepreneurship and a background in the cosmetics industry and he spent four years with Jimmyjane.

“I’m thrilled to be joining such a great team of talented people,” Walme said. “Digital Playground is known for the quality and exclusivity of its DVDs, and has already established itself among the best novelty companies with its award-winning Pirates line. I am looking forward to continuing to grow the business with our existing and future clients. Additionally, I cannot wait for everyone to discover the groundbreaking new product line that we will be launching later this year.”

“We couldn’t be more excited to have Frederic join us as the director of sales for Digital Playground Novelties,” said Farley Cahen, Digital Playground COO. “His experience and proven track record of success, combined with his strong relationships worldwide, make him the ideal addition to our team.”

Digital Playground CEO Samantha Lewis added: “Frederic is very professional with a vast knowledge of the novelty market. The relationships he’s built in the industry will be extremely valuable to DP Novelties. We welcome him with open arms.”

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