Double G closes – Playful Games opens

Posted: August 9, 2011

After a protracted legal battle with News Group Newspapers, Double G has been placed into voluntary liquidation by its founders Michelle Grahame and Nikki Graham. Double G has been trading successfully for 11 years and is best known for creating the popular Nookii adult board game.

In 2008 Double G entered into a three-year licence agreement with News Group Newspapers to produce and distribute a board game called Page 3 Idol (pictured). Three months into the project and after the games had been manufactured and launched, NGN informed Double G that its strategy had changed and the games were not to be sold.

Double G began legal action, which lasted over two years. In May 2010, after an appeal by NGN, Double G won its breach of contract claim and was to continue the case to determine damages for this breach. However, Double G could no longer sustain funding of the case due to the escalating legal fees, leaving Michelle and Nikki with no choice but to liquidate the company.

Michelle and Nikki will carry on trading as The Playful Games Company Limited and will continue to supply customers over the coming season.

Since its launch in 2000 the Nookii board game has sold over 150,000 units worldwide and it is available in four languages. A Secret Agent variation, Nookii Confidential, was launched early this year. The Playful Games Company has in development a number of innovative branded products for adult occasions, aimed across several retail sectors including party, home wares and special occasions.

The Playful Games Company is open to talking to those that might be interested in forming business partnerships, domestically or worldwide. For more information email

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