Doc Johnson now shipping @playmateiryna, the first social media star-based stroker

Posted: December 11, 2018

Doc Johnson is now shipping its Main Squeeze™ – @playmateiryna hard-case stroker, which it describes as the industry’s first masturbator moulded from a social media star. The company believes the product will expand Main Squeeze’s popularity by attracting an even wider mainstream demographic as Iryna Ivanova has over seven million followers on her various social media pages, and has gained worldwide fame through constant international modeling campaigns.

She has been regularly featured in Playboy, GQ, and Esquire and Doc Johnson’s ‘Main Squeeze™ – @playmateiryna’ was cast directly from the social media starlet’s own anatomy. The stroker will be incorporated into Doc Johnson’s Main Squeeze™ line of hard-case strokers that feature a squeeze plate designed to vary the tightness of each stroke, and a suction-adjusting end cap that users can twist to their preferred level of intensity.

“Iryna has an exceptionally passionate fanbase, and we’re beyond excited to be partnering with her,” said Chad Braverman, COO/CCO at Doc Johnson. “Social media is becoming one of the most, if not the most powerful outlets today, to directly connect with both new and existing customers; and partnering with Iryna— a social media star with a tremendous following— to create this new Main Squeeze™ stroker, perfectly aligns with our portfolio-wide strategy to expand our reach and engage with consumers at every touch point. This is a logical extension of our expertise and represents an exciting new growth opportunity for our portfolio of performer-molded products.”

Iryna commented: “I am tremendously grateful to Doc Johnson for making me the first social media star to be moulded for a sex toy line, and I couldn’t be more excited that my Main Squeeze – @playmateiryna hard-case stroker is finally available to the public! I had a blast during the moulding process at Doc Johnson, and I hope all my fans love the finished product! Message me on celeb.tv/playmateiryna and let me know how much you love my Main Squeeze!”

For more information contact your Doc Johnson sales representative or email sales@docjohnson.com and for marketing materials visit B2BDocJohnson.com