Doc Johnson’s Chad and Erica Braverman were featured on BBC Radio 4’s In Business programme last week last week, in an episode titled How Sex Toys Became Sexy, presented by journalist Laurence Knight. In Business is a half-hour documentary series about the world of work and Knight’s interview with Chad and Erica focused on the business of sex toys. The segment aired live on Thursday 6th September and was also broadcast again on Sunday 9th September. You can listen to the full interview on BBC iPlayer (for a limited period – registration required) with the Doc Johnson segment starting at 7:09 minutes into the recording).
The BBC also posted an accompanying article, entitled Nine Facts That Shed Light on the Big Business of Sex Toys, which estimated that the global market for pleasure products was worth £18 billion in 2017 and that the current rate of growth was between 7%-10% per year.
Doc Johnson COO/CCO Chad Braverman commented: “To be called upon by one of the most-respected news organisations in the world was an honour for Doc Johnson— and being able to share some of our story on international radio was also very exciting. It’s always incredibly gratifying when a mainstream news publication is interested in covering our industry, but to be featured on an outlet that is as esteemed as the BBC was particularly special. We’d like to give a huge thanks to the BBC and Laurence Knight, for allowing us to share our thoughts on the pleasure products industry with their international audience.”
