Counter offer: Lovehoney ships Fifty Shades Darker POS to retail

Posted: December 1, 2016

Lovehoney is now shipping to retailers packs of Fifty Shades Darker – The Official Pleasure Collection Point of Sale materials, well in advance of the next instalment of the film franchise release in February 2017. The POS range was designed in-house by the Lovehoney design team and it includes: door signs, header cards, door wobblers, hanging signs, posters, and display cubes.

Kate Hodgson-Egan, international sales manager for the US and UK said: “The next collection of POS has been designed to display the new products to their full potential, and we urge retailers to get their orders in quickly to make sure that they are maximising footfall to their stores early next year. Fifty Shades of Grey continues to be the biggest brand in the industry and continues to build in popularity – make sure you don’t get left behind.”

Fifty Shades Darker – The Official Pleasure Collection consists of 13 pleasure products, ranging from luxury rechargeable vibrators to glass and steel toys, and three couples’ bondage kits. Further POS materials will be available early 2017. For more info about Fifty Shades Darker POS, contact laura.wood@lovehoney.co.uk or visit the Lovehoney Trade website.

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