Countdown Calendar set to maintain Fifty Shades in-store profile

Posted: September 12, 2018

With Lovehoney about to launch its brand new Fifty Shades of Grey Official Pleasure Collection 24 Days Countdown Calendar, its trade team has been working with customers to maintain the brand’s high profile with consumers through in-store promotions.

Sales executive Ilona Laboviciute commented: “The Fifty Shades phenomenon is still going strong more than six years after the release of the books and it remains the best-known sex brand in the world. We are very lucky to have such fantastic retail partners all over the world who have really helped to push the products with exciting in-store displays and eye-catching promotions.

“We are also delighted with the reaction so far to the Fifty Shades of Grey Official Pleasure Collection 24 Days Countdown Calendar. From the concept to the design to the savings, we think there’s a definite market for this Fifty Shades of Grey collection.”

The Lovehoney trade team is currently making appointments with its European customers for EroFame, where it will present the brand new Fifty Shades of Grey Official Pleasure Collection 24 Days Countdown Calendar and arrange events and window displays to support the launch. The company will also have on display at its booth the Fifty Shades of Grey, Darker, and Freed Official Pleasure Collections. To arrange an appointment email enquiries@lovehoneytrade.com

The trade team has been promoting Fifty Shades of Grey all year, with customers around the world: in Australia, Jade Bawa worked with the distributor Calvista to design window displays featuring some of the bestselling products from the Fifty Shades Freed collection, and the display was rolled out in 11 Adultshop store windows across Australia; in the UK, Laura Wood had great success with a Fifty Shades Freed window takeover in the windows of the Harmony store on Oxford Street, with Harmony reporting a 30% sales increase and an increase in footfall in to the store during the promotion; and both Sabrina Earnshaw and Kate Hodgson-Egan have been showcasing the brand new Fifty Shades of Grey Official Pleasure Collection 24 Days Countdown Calendar to their customers in the US and at trade shows throughout the summer.