Club CalExotics launches ’12 Days of Sex Toys’ contest

Posted: December 11, 2012

Club CalExotics has launched a festive new contest – the 12 Days of Sex Toys. The theme is based around the idea of the traditional carol, “Twelve Days of Christmas” substituting the traditional gifts with featured sex toys.

Team members from sales, marketing, product development, and warehousing have each contributed to the contest, which spotlights a different toy every day from December 10-21, in a series of videos.

“The team at CalExotics had a blast shooting the daily videos,” said Susan Colvin, president and CEO of California Exotic Novelties. “Our goal is to make a fun, interactive, internet contest that will bring a smile to people’s faces this holiday season.”

Nichole Grossmann, California Exotic Novelties social media coordinator and administrator for Club CalExotics, said, “Members are asked to comment on the video to be entered to win all of that day’s toys. By the12th day there will be 12 toys, making one lucky winner very jolly this holiday season!”

Jackie White, vice president of sales for California Exotic Novelties, says, “Creative content, contests, and SEO tactics make the site one of the most popular up and coming sexual wellness online communities available. Club CalExotics has surpassed our expectations. It draws consumers from all over the world, all walks of life, and at all levels of experience, to a place they can feel comfortable discussing sex and intimacy. We couldn’t be more thrilled about its success!”

Desiree Duffie, director of public relations for California Exotic Novelties, adds, “The 1,000 members is a snap shot of the real reach of Club CalExotics. Our analytics shows that nearly four times that many people visit the site each month who aren’t members. People are looking, learning and exploring, and that’s very important, too. We understand that not everyone is ready to commit to membership, having them as ‘unique views’ is an additional, vital component of the site’s success.”

The Expert Advice Board feature is also a big draw for visitors, according to the company, as it allows people to pose anonymous questions to CalExotics resident sex experts.

To view the Club CalExotics Christmas campaign or to join in the conversations and contests, visit ClubCalExotics.com.

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