Cara Sutra bondage range launching

Posted: January 30, 2014

Cara Sutra, winner of the Best Erotic Journalist award at last year’s ETO Show, is to launch her own range of products and the collection kicks off this month with the Beginner’s Bondage Kit. The Fantasy by Cara Sutra Collection has been created and developed in association with UK retailer La Boudoir Boutique and the Beginner’s Bondage Kit, which is available in either red or black, includes wrist cuffs, ankle cuffs, a blindfold, collar, leash, bondage rope, breathable ball gag and a flogger.

Cara already enjoys a high profile in the industry, as a multi-award winning sex blogger, adult product reviewer and lifestyle Domme, and she told ETO: “After being invited to help officially open La Boudoir Boutique last August, I was approached by the directors of Select E products and asked whether I would be interested in developing my own range of fetish and bondage products. Simply a dream for many involved in the industry, I was delighted to be asked and was excited to learn more. After much deliberation and discussion, we came to an agreement on both the products to be created for the range, the name of the range as well as important style and design direction.”

The Beginner’s Bondage Kit will have a SRP of £49.99 and generous margins are available to the trade. It will be sold through a new company (The Cara Sutra Collection Ltd – a sister company to Select E Products, the holding company of Adult Toys UK and La Boudoir Boutique).

“I have been 100% involved with every part of the product and range development,” Cara emphasised. “No decisions have been made without me, and I have been very happy working with Julian [Holloway] and Vic [Bussey]. I am an equal partner in this company and have been consulted for my input and preferences at every stage. There are ambitious plans for the future of The Cara Sutra Collection – my hopes are to move from firstly the bondage kit for beginners to the individual soft bondage and kink items, then add more advanced BDSM products to the collection for fetish enthusiasts. There is even the possibility to add fetishwear to the collection in the future, which is a very exciting prospect.”

The Fantasy by Cara Sutra Collection will be officially launched on 21st February 2014 at La Boudoir Boutique in Canterbury. There is an open invitation to all to attend, with refreshments available, demonstrations of the bondage kit by Cara Sutra herself, plus there will be games and prizes to be won on the day. Attendees are asked to RSVP on the guest form which can be found at www.laboudoirboutique.co.uk

“Retailers will discover many benefits from adding The Cara Sutra Collection to their stock base,” said Cara. “Not only are the products great quality, safe to use and of course, fantastic fun, they are the result of my years of experience in the fetish scene. Unlike some of the other bondage and fetish products available on the market, the Cara Sutra Collection has been developed by a kinkster for other kinksters. I like to think I know what people will enjoy and also need when it comes to bondage and BDSM sessions, so customers are certain to love these products and come back for more. In addition, retailers will be able to take advantage of the fact that Cara Sutra is a known name in the adult industry, with a prolific sex blog, recognition in the fetish scene, a strong web presence and many followers ready to experience this range of products.”

There is a press pack available for the trade from La Boudoir Boutique which includes hi-res product images, packaging images, brand logos and promotional material. For more information contact the company on 0800 033 7003 or email help@laboudoirboutique.co.uk

Leave a Reply