CalExotics has announced that its recently launched Red Hot collection has been a huge success, topping sales charts and selling out in record time. Susan Colvin, founder and CEO of CalExotics, said : “Red Hot was unveiled at the January Adult Novelty Manufacturers Expo, where the front of our booth was dedicated to this hot collection, and customers couldn’t get enough. The demand was so high, we sold out immediately. We are producing it as fast as we can sell it. This collection really is red hot!”
Red Hot consists of three discreet go-anywhere massagers that each offer a different experience. The Spark features a distinctive encaser for pinpoint stimulation. It’s designed to encase any erogenous zone for extreme pleasure. Ember provides a flickering tip and Flare has a dual teaser tip – as the vibrating functions change, so does the flare’s direction, which CalExotics says creates a fun and satisfying experience every time.
All products offer ten different functions and they are waterproof and USB-rechargeable. Their packaging is also proving popular: Josh Porter from retail chain Romantix said: “What I like best is the raw sexuality of the packaging. It’s provocative without being lewd. I expect the colour and imagery will draw customers in.” Meg Leung from Metro Distributors, a supplier of CalExotics product, added: “Between the attractive price point, slick displays and sexy packaging, we expect Red Hot to perform very well in traditional, boutique and online environments. We are very pleased with the entire assortment – another winner for CalExotics.”
Interactive point of purchase displays are available to retailers, which allow customers to touch and feel each item before they buy. Fun merchandising pieces are also offered. CalExotics also offers resources specifically for online retailers, including informational videos are available which can be downloaded or streamed directly from the CalExotics website. Retailers are encouraged to visit the company website and contact sales representatives for more details.