CalExotics hails ANME success and launches new LBBC initiative

Posted: January 20, 2016

CalExotics has reported that January’s ANME was a complete success for the company, and its partnership with Living Beyond Breast Cancer has resulted in a new line of products. The manufacturer has been a supporter of the charity for over ten years, and this year CalExotics donated a percentage of its ANME sales to the charity, and this resulted in a cheque for $18,689 being presented to LBBC organisers.

“ANME was a complete success,” said Susan Colvin, founder and CEO of CalExotics. “Our customers and show attendees loved all our new products, packaging and marketing support. They were especially captivated with our Living Beyond Breast Cancer partnership and new line of products. This organisation continues to touch the lives of so many people. It is an honour to be a part of it and our customers want to join in for such a worthy cause.”

Living Beyond Breast Cancer is a non-profit organisation dedicated to connecting those affected by breast cancer with trusted information and a community of support. The new LBBC line of female-centric products is called Inspire, and the aim is to positively affect the overall wellbeing and health of women with a portion of the proceeds benefiting the cause.

In addition to Inspire, CalExotics showcased other new collections, Luxe and Hard Vibes. Luxe is described as a technologically advanced touch sensor vibrator. It features 10 functions of vibration with two touch sensors allowing the user to increase the speed on any function with their own touch. CalExotics say that attendees were astonished at the technology, and placed pre-orders to ensure they would be the first to have it. Luxe is also said to have a display perfect for the retail environment, showcasing product details and giving consumers a hands-on experience to help close the sale. Hard Vibes is a collection of classic, hard style vibrators that brings together best-selling and new styles with cohesive new packaging. It’s broken down into four categories; Mini, Slimline, Power+ and Signature, to aid in merchandising and selling.

New products were also added to several best-selling collections including Apollo, Booty Call, Clitoral Pumps, Colt, Embrace, Jack Rabbit, Kits, Nipple Play, Optimum Power, Power Studs, Pumps, Scandal and Silhouette. Marketing support was also showcased, including displays for several collections, signage, brochures, and a new supplement.

Jackie White, executive vice president of CalExotics, said: “Our customers loved the new products. We received nothing but positive responses. We are excited to start rolling out the new product starting this month.”

A full report from ANME will be included in the February issue of ETO. For more information visit CalExotics.com

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