California Exotic Novelties has given its Jack Rabbit Collection a bold new look and the range now features cohesive packaging and four levels of sophistication. A number of new products have also been added to the collection.
Susan Colvin, president and CEO of California Exotic Novelties, said: “Our product development, art and sales teams all joined forces to create a gorgeous, merchandising-friendly approach to the Jack Rabbits. This toy is the most recognised pleasure product in history. Hands down, it is our number-one best-seller of all time. We invite retailers to make a big impression in their store by building an entire Jack Rabbit wall or display!”
The collection will now help the consumer make a fast, informed decision. There are four levels that callout to the shopper, letting her know which Jack Rabbit is best for her, including: starter, intermediate, advanced and pro.
Jackie White, vice president of California Exotic Novelties, said: “Jack Rabbits have so many features and functions it can be overwhelming for the consumer when they are at the point of making a purchase. What features are right for me? How do those buttons work? That’s why the collection is broken down into four easy to identify levels of sophistication. If you make the decision easier for the consumer, she’s always more likely to buy.”
The packaging features an elevated plane on the clamshell that helps the consumer identify the level. Additionally, the large California Exotic Novelties logo in the corner lets people know that it is a genuine Jack Rabbit.
Austin Ferdinand, international business development executive for California Exotic Novelties, added: “The new Jack Rabbit packaging makes the line super-easy to merchandise. The uniform look, bold logo design, and the fact that a key product attribute is highlighted on each one will help increase retailers’ Jack Rabbit sales. We have a free downloadable Visual Merchandising Plan for the collection, and I encourage store managers to visit our website and download it.”
In addition to having a new look, there are several Jack Rabbit additions, and the range now includes:
7 Function Jack Rabbit: an intermediate level Jack Rabbit with seven functions and three independent speeds of reversible rotation. It’s waterproof for fun in the shower or tub.
Petite Thrusting Jack Rabbit: an intermediate level Jack Rabbit, its thrusting action synchronizes with four patterns of rotation. The beads form three solid rows and are non-jamming. It’s also waterproof and offers 10 functions.
Advanced G Jack Rabbit: an advanced level Jack Rabbit with a curved G-Spot tip.It features flickering bunny ears, 10 functions, and four speeds of independent reversible rotation—plus it’s waterproof.
Triple G Jack Rabbit: an advanced level Jack Rabbit with three motors, 10 functions, four speeds of independent reversible rotation and it’s waterproof.
Thrusting Action Jack Rabbit, Pink: this advanced level Jack Rabbit offers three rows of thrusting beads that deliver four speeds of thrusting action. Plus there are two rows of non-jamming rotating beads, 10 functions and it’s waterproof.
Rechargeable Rotating Jack Rabbit: this pro level Jack Rabbit comes with a USB charging cord and a power boost button that takes the user to instant, maximum rotation and vibration. It offers three speeds of independent reversible action, 10 functions, and it’s made of body-safe silicone and is waterproof.
Rechargeable Triple Motor Jack Rabbit: also at the pro level, this rechargeable Jack Rabbit has three motors for maximum power. It offers three speeds of independent reversible rotation, seven functions, and it’s made of body-safe silicone and is waterproof. A memory button lets the user programme her favourite function.
Rechargeable G Jack Rabbit: another Jack Rabbit in the pro series, this one has a sloping G curve and comes with a USB charging cord. Dual motors offer 10 functions of independent vibration in the flickering bunny ears as well as in the shaft. It’s waterproof and made of body-safe silicone.
California Exotic Novelties offers a Jack Rabbit Video Series, which gives consumers and store employees comprehensive information about the range. Find the videos on California Exotic Novelties’ You Tube Page, on Club CalExotics, and on CalExotics.TV.
Additionally, an individual product video for each Jack Rabbit is available, and these will be particularly suitable for ecommerce sites. Find them on the individual product pages and on the Product Videos spreadsheet, which is found on the Downloads page of the website. They are also available on CalExotics.TV. For more information about Jack Rabbits from California Exotic Novelties, the free downloadable Visual Merchandising Plans, store signage and more, go to www.CalExotics.com