CalExotics gives Dr Laura Berman a new look
Posted: April 26, 2017
CalExotics and Dr Laura Berman have teamed up to enhance sexual wellness and relationships with a fresh take on the Dr. Laura Berman Intimate Basics collection. The assortment now features a new, more contemporary look and feel with a focus on the world-renowned sex educator.
Susan Colvin, founder and CEO of CalExotics, said: “Everything from the colour pallet, product details, and messaging was carefully crafted to appeal to women and couples looking to enhance their sex lives. With Dr Laura Berman as the prominent face of the collection, we are confident it will become an even bigger success.”
The most recognised items have received the upgraded look already, and the entire collection will follow suit. Jackie White, executive vice president of Calexotics, said: “It was only natural to start the new look with our most popular items.”
The products include the Astrea I Remote Vibrating Panty, which was made famous in the movie The Ugly Truth, starring Katherine Heigl and Gerard Butler. The Athena Mini-Massager and Dilator Set have also been very popular, with several appearances on the Oprah Winfrey Show. Dr Laura Berman presented the products during several episodes, and made recommendations on how and when to use these products.
Other products include the Lottie 10-Function Remote Panty Pleaser, Astrea II Remote Vibrating Thong, Charlotte Rotating Silicone Massager, Nyla 8-Speed Massager, Selene Vibrating Clitoral Pump and Playroom Shades of Purple Kit. Dr Laura Berman is known for featuring her product line in her television appearances, which include The Dr Oz Show, Steve Harvey, and The Talk. The Intimate Basics Collection has also been featured in articles in The Huffington Post, Glamour, and Redbook.
Jackie White said: “Having a collection backed by a well-known sex educator is a great selling feature. One of the primary reasons this collection excels, is that Dr Laura Berman is an actual PhD, and a prominent figure on television, in print, and online. Users feel confident when buying a product backed by such a credible source,” adds White.