CalExotics has announced that in addition to debuting its new logo and new collections at next week’s ANME Show, the firm will also introduce an e-learning platform. Susan Colvin, president and CEO of CalExotics, said: “We have so many changes happening at CalExotics. We are excited to finally share them with our friends and customers. Make sure to schedule an appointment to meet with a CalExotics team member. You don’t want to miss out on everything we have to offer.”
CalExotics unveiled its new logo on July 1st. The firm says its new logo is fresh, clean and – with its prominent ‘XO’ – centred around passion, evoking the same emotion that people get from using CalExotics products.
Retail education has always been a focus for CalExotics and its new CalExotics Institute is an e-learning platform that gives users all the knowledge they need to become an expert on CalExotics and Jopen products. The courses are based on product collections from both companies and will focus on educational facts, product features and benefits.
Both new and existing collections will be on display at ANME, including a new set of kits which combine best-selling products into fun and exciting packages. To ease in merchandising and selling, the company has grouped these kits in three varieties, His, Hers and Ours. Each kit is designed to help create a unique and fun experience, alone or with a partner. A new coordinating line of men’s pumps will also make its debut at ANME; called Pumps, the products offer superior suction to maximise results and appearance. The cohesive packaging is broken down by category making it easy to merchandise and helping shoppers find the perfect pump to suit their needs.
Jackie White, vice president of CalExotics, said: “I am really excited about Kits. Our customers have been asking us to make kits for years and now we have them! The entire collection is cohesive and easy to navigate from the consumer perspective. These are must have products.”
For more information visit www.CalExotics.com