As speculation continues that Fifty Shades of Grey is to extend its franchise into the world of lingerie, bookmaker Paddy Power is taking bets on which retailer will be first to stock the range – great news for anyone in the trade with insider information.
Soho’s Agent Provocateur is the 5/1 favourite ahead of Ann Summers and Lascivious both installed as 8/1 second-favourites. Housewives favourite Marks and Spencer can be backed at 16/1 but bottom of the bookies list come Aldi and Lidl, both considered 100/1 outsiders by Paddy Power.
Paddy Power said: “It’s been the most talked about book of the year so a lingerie spin-off is a certainty to get pulses races in bedrooms across the nation!”
The full list of runners and their odds are:
5/1 Agent Provocateur
8/1 Ann Summers
8/1 Lascivious
9/1 Harvey Nichols
9/1 Ultimo
9/1 Playful Promises
12/1 Victoria’s Secret
12/1 American Apparel
16/1 Marks & Spencer
16/1 Ted Baker
16/1 Hanky Panky
20/1 Topshop
20/1 Calvin Klein
25/1 Triumph
25/1 Playtex
33/1 Passionata
33/1 Stella McCartney
50/1 Spanx
100/1 Aldi
100/1 Lidl