In anticipation of Valentine’s Day sales, Polish brand Beauty Night has overhauled its range, replacing some of its slower selling products with 15 new ones. The brand’s UK distributor, Altergeo, said that two of the new designs, Emma and Ismena [pictured], typify the latest styles.
Alterego’s Diane Gordon-Freeman said: “They have to try and turn over their designs fairly frequently. Often three or four months after they have been launched we find that their designs have been copied, and the market is full of their designs, but made using much poorer fabrics, and of a much poorer quality. Customers who buy Beauty Nights products are fairly loyal though, and will often repeat buy. It is a problem for many brands I’m sure, but Beauty Night are good at trying to stay ahead.”
For more details visit www.alterego-lingerie.com