Baci’s back in Britain

Posted: February 4, 2013

After an absence of almost a year, Baci Lingerie is returning to the UK and it will now be distributed by Kevco Wholesale. The brand first hit the UK market in 2011 when it was distributed by ABS Holdings. Baci products were supplied in upmarket packaging and were supported by lavish POS and catalogues, yet its retail prices were a fraction of its competitors.

“Everything about Baci was expensive – the catalogue and the packaging looked like Harvey Nichols but the pricing was more like Primark,” said Kevco’s Kevin Wooldridge. He added that although the pricing of the new stock would still be extremely competitive it would be higher than previously.

Baci Lingerie was acquired by a new company, Baci Worldwide, in 2012 and ETO asked its CEO, Frank Koretsky, why the previous owners chose to sell up after investing so much into launching the brand: “I think they wanted to move on to other interests,” he said. “I’m not really sure but I have faith in the brand and with great management and great new collections we can grow the Baci brand very successfully using the previous investment and following the original owners’ vision.”

Koretsky added that the brand will be returning with new lines to complement the best-selling items from the previous collections: “We have a fantastic line-up scheduled for 2013 so stay tuned. I can’t give away all of our secrets but we will refresh the current lines, discontinue certain items and launch brand new lines to reach an even broader and comprehensive customer base in 2013.”

Stock is expected to arrive in the UK at the end of February and there will be new catalogues available which are said to be more user-friendly. There are five Baci collections: Black Label and White Label lingerie, Dreams costumes, Envy men’s wear and Baci Lashes.

Koretsky said of Kevco: “We feel they are growing and becoming the area’s best distributor for lingerie. They are eager to grow and we will support them every step of the way. Our line will become a perfect fit and a great addition to their existing line of lingerie products. Baci will become their best seller for years to come!”

For more information contact Kevco’s national sales manager Lynne Seeds on 07714 307787, email lynne.seeds@kevco.co.uk or visit www.kevcowholesale.co.uk

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