Baci’s back in Black
Posted: December 7, 2011
Following the success of its debut White Label Collection, Baci Lingerie UK has reported exceptionally strong early sales and repeat orders for its follow-up range, the Black Label Collection, which it launched into mainstream High Street and online retailers in September. Baci’s exclusive UK distributor ABS Holdings is now poised to roll out the Black Label Collection to adult retailers.
ABS Holdings MD Symon Reeves said: “Thanks to the fast turnover and positive response for the White Label range, forward orders for Black are already coming in thick and fast. We can’t wait to get it out there – the choice and styles are huge, so there really is something for everyone.”
The Black Label Collection is intended to emulate the erotic but ultra chic styles of La Perla and Agent Provocateur but at much lower prices – said to be as much as 95%. The collection includes basics such as strapless bras, thongs and babydoll nighties along with ‘special occasion’ pieces like animal print teddies and fishnet body stockings.
Black Label Collection prices are slightly higher than Baci’s debut White Label Collection but are still said to offer exceptional value for money for consumers and outstanding margins for retailers. Bras start at £4.47 (£13.00 SRP), briefs from £2.10 (£6.00 SRP), negligees from £6.20 (£18.00 SRP) and bustiers from £9.36 (£25.00 SRP).
For further information contact Kate Hodgson-Egan at ABS on 01202 868511 or visit www.baci-lingerie.uk.com