Baci ‘comes home’ to Europe

Posted: May 19, 2015

In what could be described as a kind of homecoming, Baci Lingerie has announced the launch of a brand new European warehouse, which is designed to serve the entire region and bolster its existing distribution network. The company says the state-of-the-art facility is strategically located to easily meet the growing demand it is experiencing from the European market.

As of now, it is filling orders for all its available lingerie collections, including White Label, Dreams Costumes and Hosiery, After Dark Hosiery and Envy Menswear.

“This is an exciting move for Baci,” said Helle Panzieri, director of sales for the brand. “Baci was born in Europe and it’s a thrill for us to have a strong presence and such wonderful support in the region.”

Also shipping from this location will be Baci’s assortment of point-of-sale merchandising materials – header cards, catalogues, signage etc – which complement the digital marketing aids, such as images, video and printable catalogues, which customers can access from Baci’s FTP server.

European retailers and etailers should contact Helle Panzieri directly via helle@baci.com for more information.

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