B-Vibe has announced that to promote its Rimming Plug it is offering retailers a wide range of POS materials aimed at creating a fun, sexy and approachable area within the anal toys section of a store.
“The goal is to create a warm and welcoming, sexy and cool ambiance to the anal section of a retail store,” said B-Vibe director Alicia Sinclair. “By offering a premium product that’s fun and sexy, it normalises its use and encourages shoppers to buy.”
B-Vibe offers a retail-friendly in-store display that catches the eye with a cheeky ‘bum’ shape and invites customers to see how the product works with a tester unit.
“Seeing and touching a tester immediately excites the shopper,” Sinclair said. “The tester allows the customer to touch and feel the softness of the material and the strength of the motors before they buy it.”
Designed with the retailer in mind, B-Vibe’s displays feature anti-theft components that keep the product and remote control safe. Sinclair encourages retailers to take advantage of the marketing materials that B-Vibe offers, including planograms, signage, videos and product photos, to create a fresh and vibrant aesthetic to their anal section. Among B-Vibe’s merchandising tools are shelf talkers that establishes branding within the section. The company also offers a set of freestanding easel signs that explains the functions of the rimming plug and anal play.
“Our branding and marketing tools speak specifically to those interested or curious about anal play and pulls them into the category while making them feel safe,” Sinclair said. “Many people don’t like to ask questions in adult stores, but with the proper marketing, you can spark productive conversations.”
Sales enquiries for B-Vibe should be directed to [email protected]
