Scala has recruited Michel Minkhorst as its new key account manager for Benelux. He will be responsible for customer accounts in Belgium, the Netherlands and Luxembourg. He commented: “I am thrilled to join the company at such an exciting, dynamic time in its evolution. The outlook and goals of SCALA 2.0 offer many interesting opportunities and I can’t wait to be part of the company’s future successes and rapid market expansion.”
Michel has a strong background in commercial sales and marketing, having been active in various industries including sports and e-commerce. Scala says that an additional bonus is his extensive experience with Google AdWords, adding a digital savviness that will benefit Scala customers with online outlets.
In his spare time, Michel loves to unwind by working out; in the gym or on the football pitch. He has a busy social life and enjoys festivals, get-togethers with friends, spontaneous trips, and travelling.
