CalExotics has announced the promotion of Nicole Grossmann to director of marketing. In her new role, Nichole will be responsible for increasing the awareness of the CalExotics brand and for leading the company’s marketing, advertising, and public relations initiatives. Nichole started her career in marketing in 2006 and has held various positions in sales and marketing with a focus on email marketing, public relations, and social media. She holds a degree in Business Administration with an emphasis in Marketing and an MBA in Marketing, Leadership, and Management from the University of La Verne. She has been with CalExotics for over seven years, joining in 2011 as social media coordinator, and quickly rose through the ranks before settling into her current role as the director of marketing.
Susan Colvin, founder and CEO of CalExotics, said: “Nichole has been a valuable member of the CalExotics team since the day she joined us. I am truly grateful to have her on our team and I am confident in our marketing endeavours under her direction.”
During her time at CalExotics, Nichole has been an integral part of many companywide projects, and she was instrumental in expanding the company’s retail education programme, the CalExotics Institute. As a brand, Nichole focused on social content, including developing the company’s award-winning blog and social network, Club CalExotics. Nichole commented: “CalExotics has given me so many opportunities to grow and develop my skills. I am excited about this opportunity and look forward to many more years with the company.”
