Appointments: Bathmate recruits Kerri Middleton for BDM role

Posted: May 24, 2018

Bathmate has appointed Kerri Middleton as its new business development manager. The main focus of the role is product design based, more specifically expanding the Bathmate brand’s market share. Alongside this, Kerri will be assisting with the sales team worldwide, attending various shows and events to help support the Bathmate brand.

Bathmate brand manager Tim Brown said: “Kerri has over a decade of experience in the market, not only covering sales and development roles but also working for retailers, distributors and brands. Her passion has always been more on the design and development side, so we were keen to work together on a new chapter in the book of Bathmate. I’m extremely pleased to have Kerri on board. Our paths have crossed numerous times in numerous countries and we have a great relationship. I’m really looking forward to seeing what Kerri brings to the Bathmate table this year.”

Kerri Middleton commented: “Bathmate has always been a company I’ve been hugely interested in, so when there was an opportunity for me to work with them I jumped at the chance. I also have a great relationship with the team so I know working together is going to be a great success. I’m looking forward to getting stuck into product design, as I’ve always been doing that as a side to my sales role, but now this time around I can focus on it as a priority.”

Kerri was most recently at Nexus and she said: “I learnt a great deal at Nexus with regards to the male market and prostates but now I want to expand. It’s a much more interesting market for men’s adult novelties, there’s a lot more to take into account but there are so many more unexplored avenues. I’ve had a great two years with the team at Nexus, but now it’s time for me to focus on my passion and get designing some interesting products to gain Bathmate a larger market share.”

Kerri starts in her new position on June 1st.