One of the most significant new launches at last week’s eroFame – the release of a new We-Vibe – came with very little fanfare but it neatly encapsulated the direction the pleasure product sector is currently heading in.
The new product is the same app-enabled We-Vibe 4 Plus that has proven so successful in recent months but without the remote control and travel case. Instead it has a simple charging base and the product can be controlled either via the We-Connect app or manually. It will retail at a lower price than the standard We-Vibe 4 Plus.
We-Vibe’s Denny Alexander [pictured alongside We-Vibe’s new tower in-store display stand] told ETO: “We wanted an option for people who wanted a lower cost model. We also think that a younger audience who may have less money will be less concerned about having a remote control as they are already comfortable using their phones. Everybody has smartphones these days.”
The app-only version of the We-Vibe 4 Plus is expected to be available in November.