Ann Summers, the UK’s largest chain of adult-themed stores, has announced that it is extending its reach to Amazon UK. The firm says the launch on this new channel comes in time for the festive season and will broaden the distribution of its products to both new and existing customers, offering the opportunity to promote Ann Summers’ extensive range of sex toys, apparel and bedroom products to a wide audience.
The Ann Summers collection will now also be available from the branded Amazon UK shop, and will consist of a selection of sex toys, novelties, hosiery, fantasy dress and erotic apparel lines as well as a seasonal offering in time for the Christmas period.
The launch on Amazon UK comes after the brand successfully partnered with eBay international earlier in the year, and forms part of exciting online expansion plans for the retailer.
Vanessa Gold, managing director of Ann Summers, commented: “With the undeniable presence that Amazon offers retailers, the launch of Ann Summers on Amazon UK is hugely exciting. Our products are well-suited to the marketplace and we know the demand from consumers is there. This is a brilliant opportunity for us to expand our ecommerce footprint and get our products out to a much wider audience.”