Skins condoms have been chosen by Universal Studios as campaign partners for the 10th September DVD launch of American Pie: Reunion. The joint promotion will include special limited edition packs of Skins with free quirky travel card wallets – which can also be used to hold condoms – featuring quotes from the films.
“We were really excited to be linked with such an iconic brand so the decision to join forces was a very easy one,” said Jane Bowles of Creative Conceptions. “Skins are always looking for fresh ways to increase the consumers’ awareness and love of our brand and what better way than working in association with one of the most renowned comedy cult film series in history? With two wallets to collect, we believe this is a great opportunity for our existing customers to offer their customers a unique, limited edition product at no extra cost. Also, we know that when customers try Skins the repeat purchase rate is very high, so by offering the promotion retailers are ensuring their customers will be back for more in the future.”
In addition to the limited edition wallets, all Skins packs will have a special competition wrap offering purchasers the opportunity to win ‘The Ultimate Reunion Party’ for themselves and three friends in Ibiza. Special web banners, shelf talkers and posters will be available to all customers to support the promotion.
The special Skins 12 packs – Natural, Ultra Thin, Dots and Ribs and Assorted – will be available from the beginning of September. Initially the packs will include both the free Skins travel wallets and the free to enter Ibiza holiday competition. Once supplies of the travel wallets are exhausted the packs will still be available with American Pie: Reunion branding and the holiday competition, which closes 31st December 2012. The trade price per pack is £2.85 and free carriage and next day delivery is available for orders of £200 or more. For more information see page 40 of the September issue of ETO or call Creative Conceptions on 0845 370 0377.