Alterego takes on Ballerina

Posted: January 24, 2014

Alterego has announced that it is now the exclusive UK distributor for Ballerina Hosiery. The firm says the brand is very well known throughout Europe for its quality and innovative designs. Alterego operations manager Gareth Laycock said: “We have been trying to get Ballerina into our portfolio of brands for some time. We think that they are the best hosiery product on the market in terms of sublime quality, and they will appeal to both our ETO and bridal markets.”

The Ballerina range consists of over 150 lines, all of which will all be held in Alterego’s UK warehouse for immediate dispatch, with no minimum quantities, and the products can also be dropshipped.

Laycock added: “One of Ballerina’s exciting new collections is called Hush Hush, and a range of very pretty hold-ups that, through a patented process, are infused with pheromones. The items themselves are beautifully packaged and attractively priced, and we think they will go down a storm in the ETO market.”

For further information contact Alterego on 0845 094 6603 or email gareth@alterego-lingerie.com

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