To assist retailers new to the industry, distributor Net 1on1 has been publishing a series of blog entries on its website to help customers write product descriptions, answer consumer enquiries, and develop deeper product knowledge. The distributor has been publishing blog content for the last two years since it revamped its website in 2015. Focusing on sex toy industry trends, company news, offers, brand profiles and the latest additions to the catalogue, the blog became a source of information for the company’s customers who could also find business, marketing and eCommerce tips. However, in a new drive to empower its customers with product knowledge, the wholesaler has recently started publishing guides in a blog series format covering topics like erotic electrostimulation, BDSM impact play and prostate massage.
Lili Hornyai, Net 1on1’s customer service assistant, explained: “There’s a real opportunity to pass on product knowledge in a blog format as we can show off our bestselling products and equip retailers and online sellers, in the meantime, with the essential information they will need to sell these items. Facing a 2,000-strong versatile product catalogue and not being aware of how all these products are used exactly can be a bit overwhelming and confusing if starting out without previous experience in the sale of sex toys. The blog series is meant to help our customers with some basic toy, kink and product knowledge that they can use when facing specific customer enquiries, but it should also aid them with content creation which we know is key in today’s online market. Writing creative, informative, and unique product descriptions can make or break a business these days, so we want our customers to use the blogs as a foundation for their own content. We first ran a series on BDSM and covered as much as possible, from sensation play to Master/Slave relationships – this complemented the recent expansion of our fetish catalogue with the luxurious Bound bondage range and the Impound male chastity devices. The recently finished Anal Play series offered a detailed guide for prostate massage while the entry on pegging has broken the site’s previous viewing record with over 4,200 views – if anyone needed more proof that pegging is today’s hottest sex trend. Of course, we are always happy to hear our customers’ feedback and are open to requests, so feel free to let us know what we should cover next.”
The Net 1on1 blog can be found at www.1on1wholesale.co.k/blog.html