ABS takes on Cascade

Posted: August 8, 2013

ABS Holdings has announced that it has signed a distribution agreement with Love Life Products for Cascade, the world’s first range of self-lubricating toys which was generally considered to be one of the stars of June’s ETO Show.

Glenn Wilde of ABS explained: “We were just over the walkway from these guys at the ETO Show and their products were attracting a lot of attention from the visitors. We believe that the LubePlay system really offers a new and exciting experience and that consumers will be delighted with the new possibilities the Cascade range has to offer. The interchangeable sheathes which allow the toy to take on other forms are a really good idea, adding great value to the actual toy. Couple this with the LubePlay system and the Cascade range is gearing itself up for a well lubricated easing into many of our future best-seller lists.”

Wilde continued: “Another key feature is that the replacement lubricant cartridges and alternative sheathes are very reasonably priced, thus ensuring repeat business for the retailor. They are also fully rechargeable, with a very well designed magnetic charging system via a USB port and come with nine powerful functions. Made from the highest quality silicone and very tastefully packaged, the Cascade range has everything going for it and we are sure the products will soon become essential items for all websites and shop-based retailers.”

Sam Watts, sales and marketing director for Love Life Products, added: “The ETO Show was our European launch and we had an amazing response from all visitors to our stand. We were incredibly excited when we began discussions with ABS to handle our UK distribution. They have such a strong history of maximising the potential for brands and the association with the Simply Pleasures stores is also a huge draw. We expect an exciting future.”

For further information contact ABS Holdings on 01202 868511 or email sales@absholdings.com

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