ABS appoints new sales & marketing manager for Baci

Posted: February 1, 2011

ABS Holdings, the exclusive distributor of Baci Lingerie in the UK, has appointed Mike Flay as Head of Sales and Marketing. Formerly UK sales manager at Panache, he has been recruited to manage the strategic launch and roll-out of Baci Lingerie within the retail sector.

Flay brings with him a wealth of sales experience in the industry, having worked successfully during the past 12 years with top lingerie brands including Eveden, Warners and Chantelle.

“I’m delighted to be involved with Baci Lingerie at this early stage,” said Flay. “Launching a new brand to the UK market place is an exciting challenge, and Baci has a superb USP – unrivalled choice in terms of design, at unbeatably low price points. The great selling point for retailers will be the phenomenal gross margins to be made – up to 3.2 in many cases – easily the highest I’ve come across in my career. I’m confident that demand will be exceptionally high from both independents and multiples, who will all want this brand on their shelves. Baci really does deliver affordable lingerie for every woman – it’s sexy and exciting, and incredible value for money. In this current economic climate, that combination is spot-on.”

Mike will be responsible for sales of the core lingerie range, as well as its planned sub-collections, which will include 250 styles of high quality, re-usable faux eyelashes. The eyelash prices are claimed to be lower than any competitors – UK trade prices will start from just 60p per unit, with expected RRPs to be around £2.99.

For further information email mflay@baci-lingerie.uk.com or call ABS on 01202 868511 to book an appointment to view the range.